PAID MEDIA MGMT
In the last decade, I've been lucky enough to successfully manage $40mil dollars in Paid Social adspend.
These are a few of my case studies of successful clients.
NOTE: More metrics are available upon request as necessary.
TIK TOK
Scope:
Social Engagement, Paid Social Management – IG/FB/TW, Adwords (Trueview)
Results:
6 figure monthly budget for social engagement. Achieved a 250% lift in overall engagement across YT, IG, TW, and FB.
Decreased CPMs by 150%.
Averaged 0.001 CPE for all initiatives.
#TikTacos: Chipotle partnership, hit top 3 trending in U.S.
SUPER73
Scope:
Paid Social & Adwords Management, $100k monthly budget.
Results:
75% decrease in CPA, 150% increase in MoM revenue growth, 6.45 ROAS, $0.78 CPL with an additional
74k leads.
DOLLAR SHAVE CLUB
Scope:
Paid Social Management – FB/IG/TW
Results:
First paid media adspend in history of company. Achieved lowest CPA in company history to this date. 7.45 ROAS, $0.45 CPL with an additional 140k leads.
